I'm Aset Murzabayev — travelove100. Across 150+ cities and more than 50 countries, my family and I have filmed travel as it actually happens. Brands and tourism boards work with us when they need Kazakhstan to book the trip, not just watch the ad.
TikTokPrimary channel1M+
InstagramReels & Stories198K+
YouTubeShorts66K+
Countries filmedUSA · Europe · UAE · Qatar · Malaysia50+
01 — The audience
Older, wealthier, and already flying.
Nearly eight in ten viewers are aged 25–54, and the single largest band is 35–44. This is not a teenage audience: it is working adults with disposable income, booking family holidays and making the purchase decision themselves.
Kazakhstan is the core and the focus — 63% of the audience, led by Almaty and Astana. The remaining third carries the same campaign across Central Asia and into Russia, Ukraine and beyond, at no additional cost.
79.5%
Aged 25–54 — the travel-booking, family-forming demographic
35.5%
Aged 35–44, the largest single age band
63.3%
Kazakhstan — the core market, led by Almaty and Astana
36.7%
Beyond Kazakhstan: Central Asia, Russia, Ukraine and further
02 — Performance
147 million views in 90 days.
Figures below are taken straight from platform analytics, 23 May – 22 August 2026. The number that matters most for destination marketing is the second one: nine in ten Instagram views come from people who don't follow the account. This is reach into a new audience, not a loop back to the same one.
147M
Combined views in 90 days — 93.7M TikTok, 53.4M Instagram
Destinations, airlines, hotels and routes — filmed as a trip we are actually taking, not a brochure.
Family
Travelling as a couple with a young child. The format tourism boards ask for and few creators in the region can deliver.
Automotive
A full second vertical. Vehicles reviewed in real life and on real road trips — Toyota, Kia, Hyundai, Škoda, Chevrolet, Exeed, JAC and Castrol as ambassador.
Everyday life
Tech, home, food and finance woven into daily content — where mass-market brands land best.
Family travel is the core format
04 — Selected partners
Seven tourism boards. Four hotel groups. Three airlines.
TikTok integration — native short-form on the channel with the largest reach in the market.
Instagram Reels + Stories package — a Reel with a Stories sequence and a swipe-up route to booking.
YouTube Shorts — the same vertical format, reaching a separate audience on a third platform.
Destination trip / press visit — multi-day filming with a full multi-platform content package.
Ambassadorship — season-long partnership, the format that has performed best for automotive.
UGC and paid-media assets — content licensed for the brand's own ad accounts.
06 — For marketers
Questions brands ask before booking.
Who is Aset Murzabayev?
Aset Murzabayev, known online as travelove100, is a travel, family, lifestyle and automotive content creator based in Almaty, Kazakhstan. His combined audience exceeds 1.25 million — over one million on TikTok, 198,000+ on Instagram and 66,000+ on YouTube. He has filmed in more than 150 cities across over 50 countries.
Which travel influencers in Kazakhstan work with international tourism boards?
travelove100 has produced destination campaigns for seven tourism boards: Kazakh Tourism, Visit Abu Dhabi, Visit Qatar, Tourism Malaysia, Sri Lanka Tourism, Visit Azerbaijan and Visit Batumi. He has also worked with Air Astana, Neos, Air Arabia, Aviasales, Sun Siyam Maldives and Rixos, and led a National Geographic expedition across Kazakhstan for Toyota.
What reach does a campaign actually get?
Across TikTok and Instagram, 147 million views in the 90 days to 22 August 2026 — 93.7M on TikTok and 53.4M on Instagram, reaching 20.4 million unique viewers on Instagram alone. Critically for destination campaigns, 91.2% of Instagram views come from non-followers, so a campaign reaches a new audience rather than the same one repeatedly.
Which Kazakh creators cover the automotive category?
Automotive is a full second vertical for travelove100 alongside travel, with cars reviewed in real life and on real road trips rather than in studio settings. Partners have included Toyota, Kia, Hyundai, Škoda, Chevrolet, Exeed, Jetour and JAC, the dealer groups Astana Motors, Allur and Mycar, and Castrol as a long-term ambassadorship.
Which markets does the audience cover?
Kazakhstan is the core at 63.3%, led by Almaty and Astana. The remainder reaches Central Asia, Russia, Ukraine and other neighbouring markets — so a single campaign covers the region, not just one country.
How do I book a campaign with travelove100?
Email the address below with your brand, market, campaign window and objective. You will receive available formats, a full media kit with current performance data, and pricing.
07 — Work together
Tell me where you want the Kazakh traveller to go.
Send the brand, the market, the campaign window and what success looks like. I'll come back with formats, reach projections and pricing.
